Professional Facebook Start Pages

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• Facebook seems to be a popular choice for businesses using social media to promote their products and services. This is largely due to its large user base and user friendly features.
   
• A recent survey reveals small businesses are uncertain about using social media usage. Although 36 percent of small businesses agree their customers spend time on social networking sites, 27 percent are undecided and 20 percent disagreed that their customers were spending time on social networks.
  Neal Creighton, CEO and co-founder of RatePoint shares, “Social media use is no longer limited to one demographic, everyone is adopting. While many small business owners are uncertain, big brands are investing heavily in social media. Social media can be a great equalizer for small businesses to compete alongside larger brands and SMBs are missing out if they are not involved.”
   
• Customer Acquisition
  Fish where the fish are. The Internet is ubiquitous and also a cost-effective way to reach out to your customers and prospects. Compared to traditional marketing & advertising, setting up a Facebook page is cheap.
   
• Connect & Build Relationships
  Customers need to be persuaded before they buy what you have to offer. Think of marketing as making friends. Just like how you would make a new friend offline – you must be deemed as honest and trustworthy. If they like you, they introduce you to their friends, and trust me – word-of-mouth does wonders.

   

• Online Reputation Management
  Listen and find out what your customers are talking about you. It provides an opportunity to seek suggestions and fix problems, if need be. In time of crisis, it would be useful for clarifying yourself – at least you would have an audience who would listen to you.

   

• People on Facebook
  - More than 500 million active users
  - 50% of our active users log on to Facebook in any given day
  - Average user has 130 friends
  - People spend over 700 billion minutes per month on Facebook

   

• Activity on Facebook
  - There are over 900 million objects that people interact with (pages, groups, events and community pages)
  - Average user is connected to 80 community pages, groups and events
  - Average user creates 90 pieces of content each month
  - More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

   

• Global Reach
  - More than 70 translations available on the site
  - About 70% of Facebook users are outside the United States
  - Over 300,000 users helped translate the site through the translations application

   

• Platform
  - Entrepreneurs and developers from more than 190 countries build with Facebook Platform
  - People on Facebook install 20 million applications every day
  - Every month, more than 250 million people engage with Facebook on external websites
  - Since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day
  - More than 2.5 million websites have integrated with Facebook, including over 80 of comScore's U.S. Top 100 websites and over half of comScore's Global Top 100 websites

   

• Here are some other interesting facts:
  - 43% of the Facebook users surveyed said they Like, or are fans of, at least one brand on Facebook.
  - 34% of Facebook users say they Like brands in order to stay informed about company activities.
  - 33% say they Like brands to get updates on future products.
  - Among Facebook users who Like at least one brand, only 17% say they’re more likely to buy after Liking that brand on Facebook.

“Consumers use Facebook to interact with friends, be entertained and express themselves through their public affiliation with brands—factors that combine to create a potent viral marketing platform,” said Jeff Rohrs, principal, ExactTarget’s research and education group. “By engaging consumers on Facebook in a way that keeps them entertained, brands have an unprecedented opportunity to mobilize Fans and get introduced to their friends.”